https://jesssmith.design Jess Smith - Brand Designer & Art Director Fri, 06 Jun 2025 22:37:09 +0000 https://jesssmith.design en https://jesssmith.design/Jess-Smith-is-a-Designer Sun, 17 May 2020 02:20:23 +0000 Jess Smith - Brand Designer & Art Director https://jesssmith.design/Jess-Smith-is-a-Designer Jess Smith is a designer and art director crafting brands that connect people across print, stage &amp; screen. $('.background-hover').on('mouseenter', function(){ $('body').css('background-image', 'url(' + $(this).data('image') + ')'); }).on('mouseleave', function(){ $('body').css('background-image', ''); }); https://jesssmith.design/SRAM-Eagle-Transmission-The-Dream-Delivered Fri, 09 Jun 2023 01:28:30 +0000 Jess Smith - Brand Designer & Art Director https://jesssmith.design/SRAM-Eagle-Transmission-The-Dream-Delivered SRAM Eagle Transmission - “The Dream Delivered” Art Direction, Design - Agency: Good Fortune Collective Year: 2023 SRAM MTB was ready to launch a range of best-in-class groupsets that fundamentally improve the experience of shifting a mountain bike. Robust, rebuildable, and simple to install, SRAM Eagle Transmission is a mountain biker’s dream, delivered. As the most significant product in SRAM’s portfolio, and with a legendary reputation in the cycling industry, the Eagle Transmission launch was a significant milestone for mountain biking technology.&nbsp; <img width="2880" height="2250" width_o="2880" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ce2a211ab51f034f40801751e5eeb5c895daa716119497980257bbf420c93cd5/ET_WEB_YoureNotDreaming.jpg" data-mid="189300386" border="0" src="https://freight.cargo.site/w/1000/i/ce2a211ab51f034f40801751e5eeb5c895daa716119497980257bbf420c93cd5/ET_WEB_YoureNotDreaming.jpg" /> A critical part of making this campaign successful was product education. We took the opportunity to show, not just tell, riders what the new generation of Eagle has to offer. And not just for pro athletes wielding their Eagle transmissions to win world championships, but for the weekend warriors ripping with their buds on backyard trails. <img width="1344" height="794" width_o="1344" height_o="794" data-src="https://freight.cargo.site/t/original/i/954475ad283db03f936bc12803c93c031cec685d7383d707de4140e1a7aa2ae5/HOE_WEB_SoarUp.jpg" data-mid="189582865" border="0" src="https://freight.cargo.site/w/1000/i/954475ad283db03f936bc12803c93c031cec685d7383d707de4140e1a7aa2ae5/HOE_WEB_SoarUp.jpg" /> <img width="1344" height="1344" width_o="1344" height_o="1344" data-src="https://freight.cargo.site/t/original/i/cd17ca722623c927d8ef02f13c745cf5f6da40aac93966fc7a080dc9e18f9e83/HOE_WEB_Robust.jpg" data-mid="189583625" border="0" src="https://freight.cargo.site/w/1000/i/cd17ca722623c927d8ef02f13c745cf5f6da40aac93966fc7a080dc9e18f9e83/HOE_WEB_Robust.jpg" /> From sophisticated cassette tech to the new full-mount derailleur system, the first point of contact for most riders seeking technical details was SRAM’s website. Instead of providing a simple tech breakdown with specs, we wanted to tell an inspiring story. We developed a series of artfully designed custom web waterfalls that cleverly utilized SRAM’s existing web architecture. Compelling narratives married with captivating visuals and concise language demystify any engineering jargon so that riders can know exactly how Eagle Transmission delivers the dream MTB riding experience. A key feature of the new Eagle system was its easy setup and maintenance. SRAM’s global reach meant we needed to create a way to teach riders how to install and take care of their Eagle Transmissions in a way that didn’t rely on language. Our solve? A series of stylized, wordless how-to videos taking riders step-by-step through how to install, maintain, and fully understand their Eagle Transmission parts. After collaborating with 3D artists, photographers, and the internal SRAM team, we were inspired to go 54 steps above and beyond. As an added bonus, our team created a series of 54 posters celebrating the artwork we created for the Eagle campaign, to be admired in trade show displays, corporate offices... or the middle of the forest. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/71ae9c9a2040bd4f26bb5675c6e0e534ee1d4a1dc916bcfd8b52e4a89295ba8a/SM_GFC_TRANS_SKY_1.png" data-mid="189312078" border="0" src="https://freight.cargo.site/w/1000/i/71ae9c9a2040bd4f26bb5675c6e0e534ee1d4a1dc916bcfd8b52e4a89295ba8a/SM_GFC_TRANS_SKY_1.png" /> https://jesssmith.design/Pho Fri, 06 Jun 2025 21:27:27 +0000 Jess Smith - Brand Designer & Art Director https://jesssmith.design/Pho COMING SOON https://jesssmith.design/Individual-Restaurants Fri, 06 Jun 2025 22:37:09 +0000 Jess Smith - Brand Designer & Art Director https://jesssmith.design/Individual-Restaurants COMING SOON https://jesssmith.design/The-People-s-Pub Fri, 06 Jun 2025 21:32:31 +0000 Jess Smith - Brand Designer & Art Director https://jesssmith.design/The-People-s-Pub COMING SOON https://jesssmith.design/AhHa-1 Fri, 01 Sep 2023 13:15:37 +0000 Jess Smith - Brand Designer & Art Director https://jesssmith.design/AhHa-1 AhHa Brand Development, Logo &amp; Brand Identity Design - Agency: Good Fortune Collective Year: 2023 When we were approached to help craft a brand around an ethos of solving common problems in cycling while being committed to the wellbeing of people and the planet, we couldn’t have been more stoked. With a spirit of empathy and irreverent wit at its core, AhHa was born. <img width="1502" height="951" width_o="1502" height_o="951" data-src="https://freight.cargo.site/t/original/i/16f5f17f57bca77b3f2a78a9dafb421435445a976f1dc43f853053a502cf7006/AHHA_Logo_ColourVariants.gif" data-mid="189510157" border="0" src="https://freight.cargo.site/w/1000/i/16f5f17f57bca77b3f2a78a9dafb421435445a976f1dc43f853053a502cf7006/AHHA_Logo_ColourVariants.gif" /> Built around the business’ flagship product, a fully recyclable folding bike rack we named the Toaster, we knew the brand needed to feel practical and technologically trustworthy while still being fun and unpretentious. The name, AhHa, was inspired by a sudden moment of inspiration - the kind of exclamation you’d playfully shout when visited by a stroke of genius, or when something just clicks. The wordmark needed to function on-product and look at home in the back of a truck, at a race, or out on a rip with friends.&nbsp;As a bonus? It’s a palindrome. You can read it any way you like. <img width="2048" height="1080" width_o="2048" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9f5981bb894d1115415c8273b2f3ad8b7564fb71330ab78ca626b86a513203f9/20230810_AHHA_22_GiroPink_v06.png" data-mid="189565177" border="0" src="https://freight.cargo.site/w/1000/i/9f5981bb894d1115415c8273b2f3ad8b7564fb71330ab78ca626b86a513203f9/20230810_AHHA_22_GiroPink_v06.png" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/17edb14c550fa99674dbc73b01989137946b0b7566fe5c06a4084da552a4b887/AHHA_Friends.jpg" data-mid="189566997" border="0" src="https://freight.cargo.site/w/900/i/17edb14c550fa99674dbc73b01989137946b0b7566fe5c06a4084da552a4b887/AHHA_Friends.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/79a3deda7b96356bd13da025d06e28545fe9c04809d7df3394d82ca9bdd1d1ad/AHHA_Logo_Flipped.gif" data-mid="189566996" border="0" src="https://freight.cargo.site/w/900/i/79a3deda7b96356bd13da025d06e28545fe9c04809d7df3394d82ca9bdd1d1ad/AHHA_Logo_Flipped.gif" /> <img width="2048" height="1080" width_o="2048" height_o="1080" data-src="https://freight.cargo.site/t/original/i/09b96c94c2379d321e96ce0ee380670a860dcdf38b0226170d731ccaa03237ab/AHHA_Wide2.jpg" data-mid="189578665" border="0" src="https://freight.cargo.site/w/1000/i/09b96c94c2379d321e96ce0ee380670a860dcdf38b0226170d731ccaa03237ab/AHHA_Wide2.jpg" /> Direct-flash photography highlights the in-between human moments, the ones we don’t usually celebrate, that make cycling joyful. For a seemingly minimalist product, we took a maximalist approach to colour. Why? A palette brimming with bold, bright, vibrant hues helps AhHa reject seriousness and embrace fun. This is a “say what you mean, do what you say” vibe. Cheeky copy brings the personality, and sleek type holds it down. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/61ed88819a9e40f52aa6a460395b088a2ee5930a14a72efec1dc812aecda2f15/AHHA_SocialMockup_2.png" data-mid="189578405" border="0" src="https://freight.cargo.site/w/1000/i/61ed88819a9e40f52aa6a460395b088a2ee5930a14a72efec1dc812aecda2f15/AHHA_SocialMockup_2.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/64b80dd28722eb9ab315887470a836358a72b105414615bb0b01b1c5cab338b6/AHHA_SocialMockup_3.png" data-mid="189578404" border="0" src="https://freight.cargo.site/w/1000/i/64b80dd28722eb9ab315887470a836358a72b105414615bb0b01b1c5cab338b6/AHHA_SocialMockup_3.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/41780e2ed063981dd9ec3569ad5a4ccb56ab06ec7c542787b74655d95e24c7a3/AHHA_SocialMockup_1.png" data-mid="189578406" border="0" src="https://freight.cargo.site/w/1000/i/41780e2ed063981dd9ec3569ad5a4ccb56ab06ec7c542787b74655d95e24c7a3/AHHA_SocialMockup_1.png" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/ee129481a1afd7d0bb985441d49c8bd27cc9aaa8ffe92a15e4bd14a96e9c0faf/AHHA_Friends3.jpg" data-mid="189578651" border="0" src="https://freight.cargo.site/w/900/i/ee129481a1afd7d0bb985441d49c8bd27cc9aaa8ffe92a15e4bd14a96e9c0faf/AHHA_Friends3.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/e4bedff22d0a7ae4301de154bb531b866b9edb45b43c49b597806cc5d6fada18/AHHA_Friends4.jpg" data-mid="189578649" border="0" src="https://freight.cargo.site/w/900/i/e4bedff22d0a7ae4301de154bb531b866b9edb45b43c49b597806cc5d6fada18/AHHA_Friends4.jpg" /> <img width="2048" height="1080" width_o="2048" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e934956f54196c59cdcf00bc2dccc966fc348b7a38e10777bd03583dbd3d4e5d/20230810_AHHA_30_GiroPink_v06.png" data-mid="189578642" border="0" src="https://freight.cargo.site/w/1000/i/e934956f54196c59cdcf00bc2dccc966fc348b7a38e10777bd03583dbd3d4e5d/20230810_AHHA_30_GiroPink_v06.png" /> https://jesssmith.design/SAXX-The-Right-Equipment-Matters-1 Wed, 30 Aug 2023 16:18:33 +0000 Jess Smith - Brand Designer & Art Director https://jesssmith.design/SAXX-The-Right-Equipment-Matters-1 <img width="1440" height="577" width_o="1440" height_o="577" data-src="https://freight.cargo.site/t/original/i/8d2c775401de34262a2b880534813d0cf0b8d40e2fe618ddfb4a01d679f2e089/22_SAXX_Web_Sport_PLP_Nov1.jpg" data-mid="189400337" border="0" src="https://freight.cargo.site/w/1000/i/8d2c775401de34262a2b880534813d0cf0b8d40e2fe618ddfb4a01d679f2e089/22_SAXX_Web_Sport_PLP_Nov1.jpg" /> SAXX - “The Right Equipment Matters” Art Direction, Design- Agency: Good Fortune Collective Year: 2021 When it comes to athletics, your game is only as good as your equipment. With the launch of SAXX’s line of performance sports-specific underwear, we wanted to make it clear to guys who wear the same underwear for every activity that there was a better way to be comfortable. <img width="1000" height="1446" width_o="1000" height_o="1446" data-src="https://freight.cargo.site/t/original/i/8edcbf2d70ef4bccc1f828c8975ee391cc1e57fdbe20b8947d5a038e4ea4ff05/DisplayPoster.jpg" data-mid="189398662" border="0" src="https://freight.cargo.site/w/1000/i/8edcbf2d70ef4bccc1f828c8975ee391cc1e57fdbe20b8947d5a038e4ea4ff05/DisplayPoster.jpg" /> We showed athletes in unorthodox situations on the court, the track, and in the skate park to show just how much the right equipment matters. <img width="1016" height="1808" width_o="1016" height_o="1808" data-src="https://freight.cargo.site/t/original/i/596511d884eff268289e26af9719f5bd1d0923e4d672290a1c6590b68743b095/Screen-Shot-2023-08-31-at-1.41.58-PM.png" data-mid="189398888" border="0" src="https://freight.cargo.site/w/1000/i/596511d884eff268289e26af9719f5bd1d0923e4d672290a1c6590b68743b095/Screen-Shot-2023-08-31-at-1.41.58-PM.png" /> <img width="1018" height="1810" width_o="1018" height_o="1810" data-src="https://freight.cargo.site/t/original/i/786b500edfb85932398b265508b5dc74e58261aa0f1464c7dd791025eedf3069/Screen-Shot-2023-08-31-at-1.42.14-PM.png" data-mid="189398889" border="0" src="https://freight.cargo.site/w/1000/i/786b500edfb85932398b265508b5dc74e58261aa0f1464c7dd791025eedf3069/Screen-Shot-2023-08-31-at-1.42.14-PM.png" /> <img width="1016" height="1808" width_o="1016" height_o="1808" data-src="https://freight.cargo.site/t/original/i/bd69a4163c1b15a04c1aa07bb7b34083187473d61e134c532ff0662b0e729b6e/Screen-Shot-2023-08-31-at-1.43.15-PM.png" data-mid="189398890" border="0" src="https://freight.cargo.site/w/1000/i/bd69a4163c1b15a04c1aa07bb7b34083187473d61e134c532ff0662b0e729b6e/Screen-Shot-2023-08-31-at-1.43.15-PM.png" /> <img width="814" height="1017" width_o="814" height_o="1017" data-src="https://freight.cargo.site/t/original/i/b3edc70c7717aa32c0b067f2bcaecb65af7b2762630eeb006bc82238c524510f/22_SAXX_email_Sport_StaticHeroV1_Nov1.jpg" data-mid="189400120" border="0" src="https://freight.cargo.site/w/814/i/b3edc70c7717aa32c0b067f2bcaecb65af7b2762630eeb006bc82238c524510f/22_SAXX_email_Sport_StaticHeroV1_Nov1.jpg" /> <img width="1200" height="1017" width_o="1200" height_o="1017" data-src="https://freight.cargo.site/t/original/i/87fa7858e8eb67cc3bc8c3f5ee5359f749efb8203074f04a2f4370d8393c66ac/22_SAXX_email_Sport_StaticHeroV1body_Nov1.jpg" data-mid="189400122" border="0" src="https://freight.cargo.site/w/1000/i/87fa7858e8eb67cc3bc8c3f5ee5359f749efb8203074f04a2f4370d8393c66ac/22_SAXX_email_Sport_StaticHeroV1body_Nov1.jpg" /> <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/0d708e2bc5567f1d2da0b4cc5e95e1340b432125164f57de34a332182b306e28/22_SAXX_email_Sport_AnimatedHero_Nov1.gif" data-mid="189400696" border="0" data-scale="45" src="https://freight.cargo.site/w/1000/i/0d708e2bc5567f1d2da0b4cc5e95e1340b432125164f57de34a332182b306e28/22_SAXX_email_Sport_AnimatedHero_Nov1.gif" /> &nbsp;&nbsp; <img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/57af70ca23ac561c2a71a26c403084b0d146fb54e9a238f89e3c502e9cdefd27/22_SAXX_Sport_Responsive_1200x628_0008_09.jpg" data-mid="189769130" border="0" src="https://freight.cargo.site/w/1000/i/57af70ca23ac561c2a71a26c403084b0d146fb54e9a238f89e3c502e9cdefd27/22_SAXX_Sport_Responsive_1200x628_0008_09.jpg" /> https://jesssmith.design/Jenny Fri, 06 Jun 2025 22:07:07 +0000 Jess Smith - Brand Designer & Art Director https://jesssmith.design/Jenny COMING SOON https://jesssmith.design/SRAM-New-Force-AXS Wed, 31 May 2023 00:03:40 +0000 Jess Smith - Brand Designer & Art Director https://jesssmith.design/SRAM-New-Force-AXS COMING SOON https://jesssmith.design/The-7-Deadly-Sins Sun, 04 Oct 2020 04:08:35 +0000 Jess Smith - Brand Designer & Art Director https://jesssmith.design/The-7-Deadly-Sins The 7 Deadly Sins Creative Development, Art Direction, Branding. - Year: 2020 The 7 Deadly Sins pop up often in popular culture, but where did they come from? And what should they mean to us, if anything? Village Church decided to do a deep-dive into what these seven sins are, how they manifest in our lives, and what we can do to curb them from vice to virtue.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7888e879b9d2f64b258a938c8f6b1e0de7afb5cadf80630fc86de33884b60ec2/7DS-Logos.gif" data-mid="111351524" border="0" src="https://freight.cargo.site/w/1000/i/7888e879b9d2f64b258a938c8f6b1e0de7afb5cadf80630fc86de33884b60ec2/7DS-Logos.gif" /> Our first creative project shot during the pandemic, we developed a cinematic and gritty brand and art direction to make the at-home viewing experience something special. &nbsp; <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/f4499f7eda9c78ecfe6ba969c95410eb922e8ebc65f66494e937e0678bf69f27/7-Deadly-Sins-5401.jpg" data-mid="111352823" border="0" src="https://freight.cargo.site/w/1000/i/f4499f7eda9c78ecfe6ba969c95410eb922e8ebc65f66494e937e0678bf69f27/7-Deadly-Sins-5401.jpg" /> Dark, dramatic, moody lighting punctuated with greens and reds gave the space the feeling of a late night lit up by passing bar signs. It created the perfect setting to discusses the edgier and more serious subject matter we were broaching throughout the series. In this space, we created a series of seven vignettes to explore and explain each of the seven sins before the teaching for each week started. We wanted to give context and show what each concept could look like in our more nuanced, modern lives. <img width="1878" height="822" width_o="1878" height_o="822" data-src="https://freight.cargo.site/t/original/i/aa1b6385ffb503b18cd39d1104fb40e227555474dc26d9c7b53a38f2fa40f6fa/7DS_Vignettes-Envy.gif" data-mid="111468814" border="0" src="https://freight.cargo.site/w/1000/i/aa1b6385ffb503b18cd39d1104fb40e227555474dc26d9c7b53a38f2fa40f6fa/7DS_Vignettes-Envy.gif" /> <img width="1878" height="822" width_o="1878" height_o="822" data-src="https://freight.cargo.site/t/original/i/06a028da78ee45f0248a75bf1d7144b6f4db879ea0c753072eb36593beaff20c/7DS_Vignettes-Gluttony.gif" data-mid="111468815" border="0" src="https://freight.cargo.site/w/1000/i/06a028da78ee45f0248a75bf1d7144b6f4db879ea0c753072eb36593beaff20c/7DS_Vignettes-Gluttony.gif" /> <img width="1878" height="822" width_o="1878" height_o="822" data-src="https://freight.cargo.site/t/original/i/bc585ca1b7f0945003761e71e275cf98281589f57ed88503d312430bc84418d9/7DS_Vignettes-Greed.gif" data-mid="111468819" border="0" src="https://freight.cargo.site/w/1000/i/bc585ca1b7f0945003761e71e275cf98281589f57ed88503d312430bc84418d9/7DS_Vignettes-Greed.gif" /> <img width="1878" height="822" width_o="1878" height_o="822" data-src="https://freight.cargo.site/t/original/i/0a0aaa17eb4e8950da106ebc1e90a28c85dfc1ffccdbce620c20dba548cee609/7DS_Vignettes-Lust.gif" data-mid="111468820" border="0" src="https://freight.cargo.site/w/1000/i/0a0aaa17eb4e8950da106ebc1e90a28c85dfc1ffccdbce620c20dba548cee609/7DS_Vignettes-Lust.gif" /> <img width="1878" height="822" width_o="1878" height_o="822" data-src="https://freight.cargo.site/t/original/i/c1d89710b078bf173edd7ad80536410e984af5d7666c355377097a9995a814f7/7DS_Vignettes-Pride.gif" data-mid="111468821" border="0" src="https://freight.cargo.site/w/1000/i/c1d89710b078bf173edd7ad80536410e984af5d7666c355377097a9995a814f7/7DS_Vignettes-Pride.gif" /> <img width="1878" height="822" width_o="1878" height_o="822" data-src="https://freight.cargo.site/t/original/i/df831dd75a478d9ed0a069b7a2fd44a6cbfb4e14b17ca83f44594450098c822d/7DS_Vignettes-Sloth.gif" data-mid="111468822" border="0" src="https://freight.cargo.site/w/1000/i/df831dd75a478d9ed0a069b7a2fd44a6cbfb4e14b17ca83f44594450098c822d/7DS_Vignettes-Sloth.gif" /> <img width="1878" height="822" width_o="1878" height_o="822" data-src="https://freight.cargo.site/t/original/i/d8fd9be8bc94c401c58de041cd6e431ad5c9d848007cafe469d4dc7f4fa0f836/7DS_Vignettes-Wrath.gif" data-mid="111468824" border="0" src="https://freight.cargo.site/w/1000/i/d8fd9be8bc94c401c58de041cd6e431ad5c9d848007cafe469d4dc7f4fa0f836/7DS_Vignettes-Wrath.gif" /> We then designed and built a complimenting set for shooting the music pieces for each week’s service. Mimicking the venue we shot the vignettes and teachings in, the simplified set felt more dramatic and artistic, and allowed us room to take our multi-cam setup and lighting design to the next level.&nbsp; <img width="3582" height="1520" width_o="3582" height_o="1520" data-src="https://freight.cargo.site/t/original/i/46c90f9d463e4a24176049c2a141dd7d480f016bb49dee960dc4314165fb259c/Screen-Shot-2021-06-14-at-4.37.08-PM.png" data-mid="111469338" border="0" src="https://freight.cargo.site/w/1000/i/46c90f9d463e4a24176049c2a141dd7d480f016bb49dee960dc4314165fb259c/Screen-Shot-2021-06-14-at-4.37.08-PM.png" /> <img width="3582" height="1526" width_o="3582" height_o="1526" data-src="https://freight.cargo.site/t/original/i/9da2e93352ed715fb0fba0d5405c1dc934025b93031401b23f6e4b4b9c32086a/Screen-Shot-2021-06-14-at-4.37.47-PM.png" data-mid="111469340" border="0" src="https://freight.cargo.site/w/1000/i/9da2e93352ed715fb0fba0d5405c1dc934025b93031401b23f6e4b4b9c32086a/Screen-Shot-2021-06-14-at-4.37.47-PM.png" /> <img width="3580" height="1528" width_o="3580" height_o="1528" data-src="https://freight.cargo.site/t/original/i/8733dfc1a039b0449ed846f6bfffa0eed38dbbdb1107f52164fc4902981a6766/Screen-Shot-2021-06-14-at-4.38.07-PM.png" data-mid="111469341" border="0" src="https://freight.cargo.site/w/1000/i/8733dfc1a039b0449ed846f6bfffa0eed38dbbdb1107f52164fc4902981a6766/Screen-Shot-2021-06-14-at-4.38.07-PM.png" /> <img width="3570" height="1532" width_o="3570" height_o="1532" data-src="https://freight.cargo.site/t/original/i/b1a450080b58239b3ec13af2669b34adb665ca53672f07478090a8e11ca69105/Screen-Shot-2021-06-14-at-4.38.36-PM.png" data-mid="111469343" border="0" src="https://freight.cargo.site/w/1000/i/b1a450080b58239b3ec13af2669b34adb665ca53672f07478090a8e11ca69105/Screen-Shot-2021-06-14-at-4.38.36-PM.png" /> <img width="3578" height="1516" width_o="3578" height_o="1516" data-src="https://freight.cargo.site/t/original/i/bd971a58e8155f432e0e3ae8eefffb53b83d877273a164107eef59905a6b3013/Screen-Shot-2021-06-14-at-4.39.55-PM.png" data-mid="111469344" border="0" src="https://freight.cargo.site/w/1000/i/bd971a58e8155f432e0e3ae8eefffb53b83d877273a164107eef59905a6b3013/Screen-Shot-2021-06-14-at-4.39.55-PM.png" /> <img width="3580" height="1530" width_o="3580" height_o="1530" data-src="https://freight.cargo.site/t/original/i/73d556846de6d9040feccaaf97f829a4274c389fc31d63458f3aece807e1114c/Screen-Shot-2021-06-14-at-4.40.14-PM.png" data-mid="111469345" border="0" src="https://freight.cargo.site/w/1000/i/73d556846de6d9040feccaaf97f829a4274c389fc31d63458f3aece807e1114c/Screen-Shot-2021-06-14-at-4.40.14-PM.png" /> <img width="3580" height="1524" width_o="3580" height_o="1524" data-src="https://freight.cargo.site/t/original/i/a2b8aeeb16ca9fd5cb59ec7a594e16da587d36483448219e2de809f76b829da7/Screen-Shot-2021-06-14-at-4.41.16-PM.png" data-mid="111469347" border="0" src="https://freight.cargo.site/w/1000/i/a2b8aeeb16ca9fd5cb59ec7a594e16da587d36483448219e2de809f76b829da7/Screen-Shot-2021-06-14-at-4.41.16-PM.png" /> <img width="3582" height="1520" width_o="3582" height_o="1520" data-src="https://freight.cargo.site/t/original/i/7cacc20d4d7040bbac79671e45dfa834403025bf964d798c3d210b4756ba4d81/Screen-Shot-2021-06-14-at-4.41.38-PM.png" data-mid="111469348" border="0" src="https://freight.cargo.site/w/1000/i/7cacc20d4d7040bbac79671e45dfa834403025bf964d798c3d210b4756ba4d81/Screen-Shot-2021-06-14-at-4.41.38-PM.png" /> <img width="3582" height="1532" width_o="3582" height_o="1532" data-src="https://freight.cargo.site/t/original/i/c19422d7a75e5183d06b92a11a33da85b1833b4008806c225022bb7009938521/Screen-Shot-2021-06-14-at-4.42.03-PM.png" data-mid="111469349" border="0" src="https://freight.cargo.site/w/1000/i/c19422d7a75e5183d06b92a11a33da85b1833b4008806c225022bb7009938521/Screen-Shot-2021-06-14-at-4.42.03-PM.png" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/61884c7b23e46a1389150635d8e92a5d8ef75a8ed7232fe38e53545b50354baa/Envy-1-2.png" data-mid="115114194" border="0" src="https://freight.cargo.site/w/900/i/61884c7b23e46a1389150635d8e92a5d8ef75a8ed7232fe38e53545b50354baa/Envy-1-2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/51d2c60e9826d093198145d9b6301152fb238cf2d88a7e4ed388414bee7054b5/Greed-Def-.png" data-mid="115114315" border="0" src="https://freight.cargo.site/w/1000/i/51d2c60e9826d093198145d9b6301152fb238cf2d88a7e4ed388414bee7054b5/Greed-Def-.png" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/da83e86a0bb484afe118690b12b3293f7829c5c2c9e865e69bbcd4ed8910d651/Greed-1.png" data-mid="115114304" border="0" src="https://freight.cargo.site/w/900/i/da83e86a0bb484afe118690b12b3293f7829c5c2c9e865e69bbcd4ed8910d651/Greed-1.png" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/e47540e40350877117f0a4a7842ed24abe54df12eba37edefa0a74e2b817e683/Wrath-2.png" data-mid="115114308" border="0" src="https://freight.cargo.site/w/900/i/e47540e40350877117f0a4a7842ed24abe54df12eba37edefa0a74e2b817e683/Wrath-2.png" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/8f97891b115534f81559540a36caf134c9dbcb16e4d3b5b11bd247d48b878374/Pride-1-2.png" data-mid="115114307" border="0" src="https://freight.cargo.site/w/900/i/8f97891b115534f81559540a36caf134c9dbcb16e4d3b5b11bd247d48b878374/Pride-1-2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c124ccb4ed0989f4c8a8687827178d7ea413dc2e31a5595c73f029d53e8cdfbf/Sloth-1.png" data-mid="115114320" border="0" src="https://freight.cargo.site/w/1000/i/c124ccb4ed0989f4c8a8687827178d7ea413dc2e31a5595c73f029d53e8cdfbf/Sloth-1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c45a724aaeafb2f7ebdaef3ee7951668d8ad4747f6ab6ecc24d9cb09d0c994d/Gluttony-1.png" data-mid="115114313" border="0" src="https://freight.cargo.site/w/1000/i/2c45a724aaeafb2f7ebdaef3ee7951668d8ad4747f6ab6ecc24d9cb09d0c994d/Gluttony-1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ae9251195ea1bc06e3775db19adc2e3bd735ab92f9043974343d8323d73d8b36/Wrath-1.png" data-mid="115114319" border="0" src="https://freight.cargo.site/w/1000/i/ae9251195ea1bc06e3775db19adc2e3bd735ab92f9043974343d8323d73d8b36/Wrath-1.png" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/715ec09005ccace8157baf04bf908ddb276e6aeb813b3cbfb0ddb269c36f4739/Gluttony-1-2.png" data-mid="115114312" border="0" src="https://freight.cargo.site/w/900/i/715ec09005ccace8157baf04bf908ddb276e6aeb813b3cbfb0ddb269c36f4739/Gluttony-1-2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/03ee12cfcd38e6f955dbaa2f3a07994af34f45d07f2f91e692e0aa7468420ffa/Envy.png" data-mid="115114310" border="0" src="https://freight.cargo.site/w/1000/i/03ee12cfcd38e6f955dbaa2f3a07994af34f45d07f2f91e692e0aa7468420ffa/Envy.png" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/264548c69444b3f6f3c6f2af8b45ebd5d71837bbea019ed6951955e39c64c87d/Lust-2.png" data-mid="115114317" border="0" src="https://freight.cargo.site/w/900/i/264548c69444b3f6f3c6f2af8b45ebd5d71837bbea019ed6951955e39c64c87d/Lust-2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a7133a852d0b0b3d1bd71a7680b909867348bf79b306646996bed5a355bb03b8/Gluttony.png" data-mid="115114314" border="0" src="https://freight.cargo.site/w/1000/i/a7133a852d0b0b3d1bd71a7680b909867348bf79b306646996bed5a355bb03b8/Gluttony.png" /> Each topic was given its own type treatment to reflect the essence of each sin. Visuals were distressed, grunge, and grainy to reflect the idea that, even when they seem harmless, the deadly sins are destructive - they wear away at us when they become our vices. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8296b469634c096cacead6bb05edf802e7fd8e3d624c8c52c2261310e40d8a6a/7-Deadly-Sins-3341-2.jpeg" data-mid="111470952" border="0" src="https://freight.cargo.site/w/1000/i/8296b469634c096cacead6bb05edf802e7fd8e3d624c8c52c2261310e40d8a6a/7-Deadly-Sins-3341-2.jpeg" />