Wave Dentistry

Brand Development, Logo & Brand Identity Design.
Agency: Veto Studio
Year: 2021
Wave Dentistry has served their community in White Rock, BC with top-tier dental care and dedicated charitable service for over a decade. As their family business was growing into a new era, they wanted a fresh new brand designed to help showcase their shift into future-forward dental technology, and their continued focus on holistic, patient-focused care.

I worked with Veto Studio to develop a logo and brand that fit the beachy, West Coast feel the client was hoping to capture. 
It was important to our client that the brand represent the West Coast lifestyle - calm, laid-back, and friendly - and the West Coast’s scenery - where forest meets ocean. It was equally as important that the brand felt forward-thinking, modern, and stylish as the business appealed to younger clientele.

As a solution, I crafted a custom wordmark featuring a bespoke typeface inspired by both modern lifestyle and wellness brands, as well as classic outdoor brands.
The wave in the “W” serves a dual purpose of adding a quirk of approachable personality and working as a monogram that carries the name along with it.