Wave Dentistry
Brand Development, Logo & Brand Identity Design.
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Agency: Veto Studio
Year: 2021
Wave Dentistry has served their community in White Rock, BC with top-tier dental care and dedicated charitable service for over a decade. As their family business was growing into a new era, they wanted a fresh new brand designed to help showcase their shift into future-forward dental technology, and their continued focus on holistic, patient-focused care.
![](https://freight.cargo.site/t/original/i/235150d16c0446bc408ddc5bcc5822d061b0a85da9a2af442512cf1020c1fe8e/Wave_LogoDark-01-19.png)
I worked with Veto Studio to develop a logo and brand that fit the beachy, West Coast feel the client was hoping to capture.
It was important to our client that the brand represent the West Coast lifestyle - calm, laid-back, and friendly - and the West Coast’s scenery - where forest meets ocean. It was equally as important that the brand felt forward-thinking, modern, and stylish as the business appealed to younger clientele.
![](https://freight.cargo.site/t/original/i/4a66612cda6ee905b7fd1e1353290c56b34c605201d5d7adbaff5b38aa156c72/Wave_Scrubs2.png)
As a solution, I crafted a custom wordmark featuring a bespoke typeface inspired by both modern lifestyle and wellness brands, as well as classic outdoor brands.
The wave in the “W” serves a dual purpose of adding a quirk of approachable personality and working as a monogram that carries the name along with it.
![](https://freight.cargo.site/t/original/i/e7280c20a347697222b6d315c4ec0b8c83071f553f49c4aa9068df11c8f1a1b9/Wave_Window-2.png)
![](https://freight.cargo.site/t/original/i/ac74c5e92c98b2edb2ef2522ff2e9b6ff8d88ae7521e1629c7416e9853d96e81/Stationary_Mockup_011-2.png)