SAXX - “The Right Equipment Matters”

Art Direction, Design
Agency: Good Fortune Collective
Year: 2021
When it comes to athletics, your game is only as good as your equipment. With the launch of SAXX’s line of performance sports-specific underwear, we wanted to make it clear to guys who wear the same underwear for every activity that there was a better way to be comfortable.

We showed athletes in unorthodox situations on the court, the track, and in the skate park to show just how much the right equipment matters.