SAXX - “The Right Equipment Matters”
Art Direction, Design
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Agency: Good Fortune Collective
Year: 2021
When it comes to athletics, your game is only as good as your equipment. With the launch of SAXX’s line of performance sports-specific underwear, we wanted to make it clear to guys who wear the same underwear for every activity that there was a better way to be comfortable.
We showed athletes in unorthodox situations on the court, the track, and in the skate park to show just how much the right equipment matters.
